We concluded our latest webinar recently, where we discussed the significance of direct booking for independent hotels. Studies have proven time and again that direct bookings are more profitable than…

Hotel Revenue Management has been around since the 1990’s. The term originated from the airline industry and was derived from their mathematical sales model. The hotel chain giant, Marriott…

It’s 2017 and technology is pretty much defining the journey of a traveler. Thanks to real time data availability, one can plan their travel from anywhere at any time.…

Majority of people look for online reviews before buying a product or choosing any service. Since businesses today are largely dependent on the internet, online reputation management is today critical…

What is smart data marketing? As per HeBS Digital, it means the balanced usage of Customer Relationship Management data and intent data points. By collating the two, hotels can make…

To a hotel guest, it may be surprising to see that the same room categories may charge different rates on different dates and days. Or why even similar category hotels…

Social media has evolved significantly in the last few years and has no intention of stopping or pausing. Hotel brands have kept pace with them by using industry influencers, traveller…

We have all heard how social media marketing is an imperative marketing tool for the hospitality industry. Now more than ever, hotels need to ensure that they are using social…

Carrying on from the previous blogs where we discussed ways by which hotels can outsmart the competition, this blog is dedicated to guest management and how to get them to…

Back in February 2016, hotel giant Hilton launched their ‘Stop Clicking Around’ campaign, their largest ever, which aimed at reclaiming its market share from third-party distribution channels. It was a…