We all know that large, branded hotels have a leg up on the competition. Since they are big brands and have big budgets, they have bustling marketing departments teeming with talent. Nevertheless, hotel marketing teams at smaller, independent and boutique properties shouldn’t fret. They should focus on execution of proper procedures to stand apart from the crowd. Hotel managers and boutique property owners must be diligent in keeping up with things like digital marketing and effective promotion and distribution. Attract the right customers–for business and leisure– and reach them directly, and encourage as many direct bookings as possible. Here’s what boutique and independent hotels should know about attracting more guests with the right marketing mix in a flash!
It is important for boutique hotels to be equipped with the right tactics to increase reach and sales. While marketing spend can be a disadvantage for boutique hotels compared to their branded counterparts, they can be quick to adapt to new changes to boost their revenue. The magic is connecting with guests — and not just the technology or product.
How many of these tips you are using to build your hotel’s brand? Do you have any success marketing story that isn’t mentioned here? If yes, please share your experience with us.