PRABHASH BHATNAGAR

To succeed in a fiercely competitive hospitality industry, hoteliers must create memorable experiences for their guests. This is essential to achieve a winning edge. Guests nowadays expect hotels to do…

Hotel industry runs on the essentials of proper management at every stage. All internal teams/departments need to find a cohesive way to work together to create the ideal experience…

Over the past 5 years, the supply of rooms in the Boutique Hotels sector has increased at double-digit annual rates. Many travellers prefer a boutique hotel over a big luxury…

A hotel’s reputation is largely based on the reviews that it receives and the manner in which they are responded to. Gone are the days when a traveller blindly…

Majority of people look for online reviews before buying a product or choosing any service. Since businesses today are largely dependent on the internet, online reputation management is today critical…

What is smart data marketing? As per HeBS Digital, it means the balanced usage of Customer Relationship Management data and intent data points. By collating the two, hotels can make…

To a hotel guest, it may be surprising to see that the same room categories may charge different rates on different dates and days. Or why even similar category hotels…

We have all heard how social media marketing is an imperative marketing tool for the hospitality industry. Now more than ever, hotels need to ensure that they are using social…

As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! If you haven’t…

We all know that large, branded hotels have a leg up on the competition. Since they are big brands and have big budgets, they have bustling marketing departments teeming with…