global distribution system

With the wide range of new tools and channels available, it’s tempting to move away from some of the older ones. For instance, you might think that, given the…

As an hotelier, it is imperative for you to know your competitors’ hotels as well as you know your own. Off the top of your hat, you should know their…

Hoteliers today have access to a wide variety of marketing and distribution tools. The cloud has provided hospitality professionals with the ideal platform to utilize enterprise-level systems. Any independent hotel…

Achieving the best marketing mix for a hotel has become a strategic art. With multiple channels like OTAs, GDS, Metasearch engines, Google AdWords, the hotel website and more, a hotel’…

In the ever-changing technological world, it is imperative that companies not only just move with the times, but are actually two steps ahead. Software is constantly changing; getting updated and…

The hotel industry has witnessed enormous growth in the past decade and most of the credit goes to the internet which has given rise to online bookings. Millions of hotels…

Hoteliers work in a challenging environment, with one of the most perishable goods – a room night, where every single day, in fact in some cases minutes; a decision needs to…

Any business needs to be visible to attract the attention of customers. This attention can be provided with a clever marketing strategy and several digital advertisements as well. In the…

The importance of any business in any industry is to rake in the revenue. It is pointless to not engage your customers to interesting tariff plans and novel campaigns to…

Imagine this; you are carrying an extra slack on a hiking trip, which is slowing you down, what do you do? You cut it loose!  In a competitive field there…