PRABHASH BHATNAGAR

Majority of people look for online reviews before buying a product or choosing any service. Since businesses today are largely dependent on the internet, online reputation management is today critical…

What is smart data marketing? As per HeBS Digital, it means the balanced usage of Customer Relationship Management data and intent data points. By collating the two, hotels can make…

To a hotel guest, it may be surprising to see that the same room categories may charge different rates on different dates and days. Or why even similar category hotels…

We have all heard how social media marketing is an imperative marketing tool for the hospitality industry. Now more than ever, hotels need to ensure that they are using social…

According to eMarketer, the number of Smartphone users surpassed 2.6 billion people in 2016, that is nearly 1/3 of the world’s population. 47% of all internet traffic…

For a hotel to close a sale, they need to know their customers inside out. They should anticipate their customer’s needs and demands to have an upper hand while…

Website development features on top ‘to do’ list for most hoteliers in 2017, independent hoteliers should not be content with just having a website for their hotel, they should have…

The Bed and Breakfast Industry is huge, in the US alone it has an estimated worth of more than 3.8 billion dollars with over 17,000 inns. The B&…

The travel and tourism space remains extremely competitive. The hotel industry is becoming more and more mature market whereby the competition is increasing globally and attracting more guests can become…

It may not always be easy for small and mid-sized independent hotels to be noticed globally. Hotels need to spend a little bit of time and effort to ensure that…