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We all know that large, branded hotels have a leg up on the competition. Since they are big brands and have big budgets, they have bustling marketing departments teeming with…

Social media is one of the most effective marketing platforms for the hospitality industry, and for businesses in general. Though some might still be adamant that social media marketing is…

In my previous blog on ‘the evolution of travelers’, I spoke about how travelers have progressed over the last few decades. From being solely dependent on traditional travel agents, and…

In this technology savvy era, everyone has an opinion and even more so if they’ve had a bad experience. Quality service can be a deal breaker to decide whether…

Social media is an integral part of the hospitality industry as travelers consider these online channels for advice, recommendations and feedback from fellow travelers. It is hard to ignore this…

Did you know? ‘Instagram grew 50% in the last 9 months and is now bigger than Twitter and gets 50x more engagement than Twitter. In June 2014, for the first…

With the advent of numerous social media sites, it has become much easier as well as cost-effective for small and mid-sized hotels to reach out to their customers. Social media…

Instagram is the fastest social networking site to hit 100 million monthly active users and generate over 8500 likes and 1000 comments a SECOND compared to the other popular sites…

Hoteliers focus a lot to ensure that their properties have a remarkable global presence in the oh-so-ever competitive market. Whether it is to do with their brand visibility or distribution…

“I have a great website that fetches me good leads. I also have a Facebook page that brings me enough traffic but does it bring me conversions?” This is what…