Today’s hotelier faces more than just occupancy and RevPAR challenges. The hospitality landscape is changing fast — driven by rising guest expectations, technological disruption, and the growing demand for meaningful service. In response, we’ve curated a list of the most impactful TED and TEDx talks from 2022 to 2025 that speak directly to hospitality professionals.
Whether you manage a luxury resort, a business hotel, or an independent boutique property, these talks provide insights that can help you deliver extraordinary guest experiences, lead stronger teams, and differentiate your brand.
At a Glance: Speaker, Focus & Takeaway
Deep Dive: Talks With Hotelier Applications

1. Will Guidara – The Secret Ingredients of Great Hospitality
Will Guidara, formerly of Eleven Madison Park, explains how “unreasonable hospitality” builds brand loyalty. This is not about luxury, but thoughtful, personalized gestures that surprise and delight guests.
How hotels can apply it:
- Encourage staff to recognize personal cues—celebrating anniversaries, recognizing travel fatigue, or offering small gifts based on conversation.
- Create a guest moment file in your Cloud PMS to track individual preferences and memorable experiences.
Guidara’s approach is scalable — even limited-service hotels can train their teams to offer hospitality with heart, not just service by script.
2. Chip Conley – Hotelier to Strategist
As Airbnb’s former Head of Global Hospitality and founder of Joie de Vivre Hospitality, Chip Conley focuses on purpose-driven service and generational wisdom.
Key strategies:
- Launch wellness packages that cater to traveler stress—aromatherapy pillows, meditation apps, or nutrition-rich minibar alternatives.
- Pair seasoned staff with new hires for cross-generational mentoring.
- Empower staff to contribute meaningfully to guest experiences, from spa to check-in.
Conley’s latest work from 2024 includes frameworks for integrating wellness into hospitality design—helping properties move beyond aesthetics to purpose.
3. Reuben Jonathan Miller – Radical Hospitality
This talk explores hospitality’s role in society, particularly as a tool for equity. While it focuses on formerly incarcerated individuals, the takeaway for hoteliers is broader: hospitality can serve a social purpose.
How hoteliers can act:
- Offer job-shadowing or internships for underrepresented communities.
- Collaborate with NGOs to repurpose rooms during off-season for community service.
Embedding these values into your CSR initiatives can strengthen local ties and position your brand as a force for good.
4. Jürgen & Lukas Lauber – Sustainable Co-Living
In this 2023 TEDx talk at EHL Lausanne, the Lauber brothers discuss turning underutilized hospitality assets into co-living spaces and promoting environmental mindfulness.
Ideas for hotels:
- Offer co-working day passes in your lounge to attract digital nomads.
- Host sustainability-focused events—such as zero-waste cooking demos or composting workshops.
As the climate-conscious traveler segment grows, such initiatives can help differentiate your property and drive new revenue streams.
5. Anna Dolce – Service Isn’t Hospitality
Anna Dolce makes the clear distinction between doing the job (service) and creating connection (hospitality). Her insights remain highly relevant in 2025 as travelers expect emotional resonance from their experiences.
Practical applications:
- Train front-line staff on empathy and conversational skills, not just process efficiency.
- During team meetings, highlight stories where staff went beyond procedures to create genuine connections.
This emotional dimension is what drives return visits and five-star reviews.
6. Alex Cabañas – Raising the Service Bar
Cabañas argues that most hotels meet basic expectations but miss the opportunity to be proactive. From anticipating needs to small gestures, he highlights simple ways to raise service levels.
Hotel implementation:
- Use automation within your PMS to alert staff before guest issues arise.
- Introduce a checklist for pre-arrivalroom prep based on guest history.
Even luxury hotels often overlook these details—implementing them can be a brand differentiator.
7. Gabriel Stulman – Team Engagement Lessons
Restaurateur Gabriel Stulman discusses what makes his restaurant teams resilient and loyal: frequent communication, clear expectations, and shared wins.
Hotel-specific actions:
- Conduct daily “shift kickoffs” to align team goals.
- Allow department heads to nominate peers weekly for recognition.
- Regularly gather staff input on operational improvements and guest trends.
A strong team culture leads to a strong guest culture.
Implementation Roadmap

To convert these talks into operational gains, consider this five-step approach:
- Launch a TED Talk Tuesday
- Show one talk per month during team training or leadership meetings.
- Discuss how the message applies to your brand and operation.
- Set Up Guest Delight Initiatives
- Create a rotating list of “wow” moments (e.g., personalized welcome notes, free coffee after red-eye flights).
- Track results via guest feedbackand social mentions.
- Start a Staff Mentoring Program
- Assign mentors and mentees across departments.
- Use quarterly check-ins to foster leadership and development.
- Embed Sustainability
- Introduce an “eco-concierge” who offers green travel suggestions.
- Evaluate room supplies and amenities for eco-friendly replacements.
- Integrate Feedback Loops
- Use your PMS to collect team insights weekly.
- Analyze guest sentiment trends from reviews and surveys.
Table: Ideas and Execution Framework
Summary
The hospitality industry is no longer just about heads in beds. It's about heart-led leadership, inspired teams, and guest experiences that are remembered long after check-out. These TED and TEDx talks—from the latest in 2025 to timeless classics—offer hotel leaders the inspiration and clarity to act with purpose, innovate thoughtfully, and serve with soul.
By incorporating these insights into your operations, you’re not just improving service—you’re building a brand that truly resonates with today’s conscious traveler.