PRABHASH BHATNAGAR

Whether it is browsing through the hotel’s website for more information, checking out reviews on OTAs and social media, or exploring exclusive deals, your guests are getting smarter and…

Creating the right marketing strategy for your hotel has become a meticulous task. Guest experience is becoming more personalized and customized, especially post-COVID. Even the slightest mistake can lead to…

A recent survey conducted by Oliver Wyman found that cleanliness was the most important factor (after price) that impacted the decision to stay at a hotel. While “clean” may be…

Seasonality is unavoidable and affects the travel and tourism industry more than it does any other economic sector. Irrespective of the size or the location, the most common problem that…

Insta-perfect moments and personalized experiences are now the buzzwords in the travel industry. Over the last few years, travelling has become an increasingly “seamless” experience. Just as hospitality gurus aced…

2021 ushered in a new decade. Hotels in this decade appeal to customers differently. But some things never change – like the importance of customer service and facilities. Guests these days…

The events of 2020 have leveled the playing field for hotels across the industry. Implementing a strong hotel marketing strategy is crucial now more than ever. According to a recent…

Hotel technology is often used to deliver exceptional guest experiences, and it is especially critical in these times to do so. Every hotelier in the business today is facing the…

The hotel occupancy rate for 2019 averaged between 80% and 64% globally. However, due to the global pandemic and consecutive lockdowns, 2020 saw a huge dip in these averages values.…

2020 was a year like no other for the travel and hospitality industry. During the first half of the year, widespread national lockdowns and closed international borders sparked uncertainty in…