online travel agents
12 posts
dynamic rates
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Leverage Historical Data on Bookings and Guest’s Profile to Drive More Revenue
With the entry and dominance of online travel agents (OTAs) hotel owners are interested in employing dynamic rate adjustments to maximize bookings and revenue. This is where revenue management comes…
channel mix
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Webinar: Increasing Yield through the Power of Direct Bookings
Back in February 2016, hotel giant Hilton launched their ‘Stop Clicking Around’ campaign, their largest ever, which aimed at reclaiming its market share from third-party distribution channels. It was a…
booking engine
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How technology helps hotels attract and acquire more guests
The earlier blogs focused on Google’s first two stages of the travel; dreaming and researching. These are the stages where your travelers have heard about a destination and are…
benefits of ota for hotels
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5 reasons why your hotel should use OTAs to attract travelers
The earlier article spoke about the importance of SEO for hotels to increase visibility on search engines to attract more travelers. (Read: SEO tips for hotels to attract travelers)
This…
evolution of travelers lifecycle
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The traveler has changed: Is your hotel changing along?
As a hotelier, have you ever wondered how people used to travel in the 19th century when there was no internet, computers and mobiles?
We live in the 21st century…
Channel Management
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Dynamic Room Allotment helps small hotels sell till the last available room
Dynamic Room Allotment is a boon for small hoteliers to maximize revenues without the risk of overbooking. It is an important feature, especially for the independent and small hotelier who…
booking engine
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Simple ways to overcome OTA blues and increase direct hotel bookings
The reach of OTAs has risen by 45% since 2008 in spite of the fact that travelers booking directly on the website is cheaper for hoteliers. The irony is that…
channel manager
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The Art of Dynamic Hotel Pricing
Dynamic hotel pricing, also known as Revenue Management is the art of selling the right room to the right person at the right moment & at the right price.
Running…
direct hotel bookings
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TripConnect Increases Direct Hotel Bookings
Achieving the best marketing mix for a hotel has become a strategic art. With multiple channels like OTAs, GDS, Metasearch engines, Google AdWords, the hotel website and more, a hotel’…
channel manager
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Marketing Trends for Hotels in 2014 – Part 2
In our previous post, you read about a few marketing trends anticipated for hotels in 2014. Read on to know more exciting trends predicted for this year.
Google Carousel for…