Online Distribution System

According to PhoCusWright, of all travel bookings in 2015, only 45% of those bookings were done through online channels, with the rest being walk-ins, groups or done over the phone,…

When it comes to distributing room inventory online, independent hotels have typically struggled when compared to larger branded properties. Some of these challenges, such as lack of online knowledge and…

Hotel industry’s leading performance data gathering and reporting agency, STR, released its US hotel industry report of 2014 with an outstanding year-on-year results across key performance areas. Take a…

Achieving the best marketing mix for a hotel has become a strategic art. With multiple channels like OTAs, GDS, Metasearch engines, Google AdWords, the hotel website and more, a hotel’…

The soccer season might be over but I believe that hoteliers can learn and apply a few tactics from my favorite sport to enhance their room sales.Today’s savvy…

With an international event like the World Cup coming to the doorsteps of many Brazilian hotels, there is much to prepare for. From space issues and transportation to language barriers…

In our previous post, you read about a few marketing trends anticipated for hotels in 2014. Read on to know more exciting trends predicted for this year. Google Carousel for…

By the end of the second quarter of 2014, we would like to anticipate trends in marketing for hotels in 2014, according to the specialists of the industry. Mobile is…