Hotel Marketing

19 posts
free booking links
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Free Booking Links from Google: How Your PMS Can Make You Visible on the Most-Used Search Engine

Manu Sharma
Manu Sharma
What comes to mind first when you think about online search? If you’re like most people, it’s Google. Most searches begin with a Google query today, with Bing,…
content marketing
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Topical Marketing: How to Leverage It in the Hotel Industry

Manu Sharma
Manu Sharma
Hotel marketing is nothing new. Owners and managers have been doing it for decades. Of course, marketing has evolved a lot in recent years. Today, you’re as likely to…
advertising tactics
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Hotel Marketing Tactics for the Post Covid world

PRABHASH BHATNAGAR
Hotel marketing in the post Covid world can be challenging in peculiar ways, considering the world has never been in a situation similar to the current one and it is…
hotel booking
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4 Ways a Boutique Hotel can Get the Most out of Personalisation Technology

PRABHASH BHATNAGAR
Over the past 5 years, the supply of rooms in the Boutique Hotels sector has increased at double-digit annual rates. Many travellers prefer a boutique hotel over a big luxury…
hotel booking
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An Independent Hotel’s Guide to Video Marketing in 2017

Prabhash Bhatnagar
Prabhash Bhatnagar
It’s 2017 and technology is pretty much defining the journey of a traveler. Thanks to real time data availability, one can plan their travel from anywhere at any time.…
Dynamic Rate Marketing
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How can Hotels Increase Profits and Occupancy with Smart Data Marketing Strategies.

PRABHASH BHATNAGAR
What is smart data marketing? As per HeBS Digital, it means the balanced usage of Customer Relationship Management data and intent data points. By collating the two, hotels can make…
Hotel advertising
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How to tell if your hotel marketing strategies are driving incremental revenues

PRABHASH BHATNAGAR
One of the biggest dilemmas for any hotel, but especially for a small and mid-sized hotel is to decide how much should be allocated to their marketing campaigns. The conflict…
cloud based PMS
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Top 5 Technology Trends in Hospitality This 2016

Prabhash Bhatnagar
Prabhash Bhatnagar
Hoteliers love technology – and with good reason. Without it, they’d have no chance of competing with the larger multi-property groups that have been dominating the industry since the early…
Adventure Travel
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How Experimental Travel Is Giving Independent Hotels The Upper Hand

Debiprasad Sarangi
Debiprasad Sarangi
Guest trends change every year as economic conditions, weather, average income and a number of other such variables constantly influence travel plans. But there’s one major factor that plays…
cloud based PMS
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Why Facebook Is Still Your Hotel’s Primary Marketing Tool

Debiprasad Sarangi
Debiprasad Sarangi
Facebook is no longer just a social media website. It was, during the early 21st century – but now, the platform has become a massive advertising agency with the potential to…