Hotel Marketing

What comes to mind first when you think about online search? If you’re like most people, it’s Google. Most searches begin with a Google query today, with Bing,…

Hotel marketing is nothing new. Owners and managers have been doing it for decades. Of course, marketing has evolved a lot in recent years. Today, you’re as likely to…

Hotel marketing in the post Covid world can be challenging in peculiar ways, considering the world has never been in a situation similar to the current one and it is…

Over the past 5 years, the supply of rooms in the Boutique Hotels sector has increased at double-digit annual rates. Many travellers prefer a boutique hotel over a big luxury…

It’s 2017 and technology is pretty much defining the journey of a traveler. Thanks to real time data availability, one can plan their travel from anywhere at any time.…

What is smart data marketing? As per HeBS Digital, it means the balanced usage of Customer Relationship Management data and intent data points. By collating the two, hotels can make…

One of the biggest dilemmas for any hotel, but especially for a small and mid-sized hotel is to decide how much should be allocated to their marketing campaigns. The conflict…

Hoteliers love technology – and with good reason. Without it, they’d have no chance of competing with the larger multi-property groups that have been dominating the industry since the early…

Guest trends change every year as economic conditions, weather, average income and a number of other such variables constantly influence travel plans. But there’s one major factor that plays…

Facebook is no longer just a social media website. It was, during the early 21st century – but now, the platform has become a massive advertising agency with the potential to…