business traveler

2 posts
backpacker
members

Strategic Segmentation of Hotel Guest Personas

Rajita Rajan
Rajita Rajan
Hotels or accommodation providers get a variety of guests. While it may not be possible to give them strict labels, it is considered useful to segment the guests under certain…
B&B
members

The Rise of B&Bs for Business Use

Aditya Sanghi
Aditya Sanghi
Until recently, bed and breakfasts (B&Bs) and business travelers rarely overlapped in the hospitality sector. However, current trends have suggested that this is fast changing and becoming the…