How to Use Google Ads for Better Hotel Visibility

Google Ads help the hotels to enhance their online presence, increase direct bookings, and boost visibility on search engines. It lets you show ads on Google Search, YouTube, and other websites. According to Google, businesses make an average of $2 in revenue for every $1 they spend on Google Ads. This guide explains how Google Ads can help you get more bookings and stand out from other hotels.

Why Use Google Ads for Your Hotel?

Using Google Ads for your hotel has many good points:

1. More people see your hotel: Your ads show up when people search for hotels.
2. You reach the right people: You can choose who sees your ads based on where they are, what they like, and how they search.
3. You can see how well it works: Google Ads gives you reports to show if your ads are working.
4. You’re in control: You decide how much to spend and when to show your ads.
5. You can beat other hotels: If other hotels aren’t using Google Ads, you have a better chance of being seen.

Hotelogix Web Booking Engine Integration

Types of Google Ads for Hotels

Google Ads has different types of ads you can use:

1. Search Ads: These show up when people search for hotels on Google.
2. Display Ads: These are picture ads that show up on websites people visit.
3. Video Ads: These are ads that play on YouTube.
4. Shopping Ads: If you have special deals, you can show them with prices in search results.
5. Hotel Ads: These show your hotel’s prices and info directly in Google Search and Maps.

How Google Hotel Ads Work

Google Hotel Ads is special for hotels. Here’s how it works:

1. You connect your booking system to Google.
2. You set how much you want to pay for ads.
3. When someone searches for hotels, your ad shows up with your prices and photos.
4. If someone clicks your ad, they go to your booking website.
5. You can see how well your ads are performing and make changes to improve results and maintain guest satisfaction.

Setting Up Google Hotel Ads

To start using Google Hotel Ads:

1. Connect your booking system to Google.
2. Make a Google Ads account if you don’t have one.
3. Set up a Hotel campaign in your account.
4. Add info about your hotel, rooms, and prices.
5. Decide how much you want to spend on ads.
6. Make your ad look good with nice photos and descriptions.
7. Keep an eye on how it’s working and make changes if needed.

It’s a good idea to get help from someone who knows Google Ads well when you’re setting this up.

Tips to Make Your Google Hotel Ads Better

Here are some ways to improve your ads:

1. Change how much you spend based on different things like what device people use or where they are.
2. Add extra info to your ads, like what makes your hotel special.
3. Use good photos and descriptions to make your ad look nice.
4. Show your ads to people who are more likely to book your hotel.
5. Keep checking how your ads are doing and make changes.
6. Use words that tell Google not to show your ad for certain searches.
7. Try Google’s tools that automatically adjust your ads.
8. Connect your ads to Google Analytics to learn more about how people use your website.

How Much Does Google Hotel Ads Cost?

The cost of Google Hotel Ads can change based on a few things:

1. Where your hotel is: Ads in popular places usually cost more.
2. Time of year: Ads cost more during busy travel times.
3. How much you’re willing to pay: If you pay more, your ad might show up more often.
4. Your hotel’s type: Fancy hotels might pay more for ads than budget hotels.
5. How many other hotels are using ads: If lots of hotels use ads, it can cost more.

It’s hard to say exactly how much it will cost. It’s best to start with a budget you’re comfortable with and see how it goes. Keep checking if you’re getting good results for what you’re spending.

Using Google Hotel Ads on Other Websites

Google Hotel Ads can also show your hotel on other travel websites. This is called metasearch. Here’s how it works:

1. Google works with websites like Trivago and TripAdvisor.
2. Your hotel info shows up on these websites too.
3. You can set how much you want to pay for ads on these sites.
4. When someone clicks your ad, they go to your booking website.

This helps more people see your hotel when they’re looking on different websites.

Read More - Top Metasearch Websites to Sell and Increase Occupancy

Getting Help with Google Hotel Ads

Google Hotel Ads can be tricky to use. But there’s help available:

1. Google Ads Help Center: This website has guides and tips to help you.
2. Google Ads Community: You can ask questions and get advice from other people who use Google Ads.
3. Google Ads Experts: These are people who know a lot about Google Ads and can help you.
4. Google Ads Support Team: You can contact Google directly for help.
5. Companies that work with Google: Some companies specialize in helping hotels with Google Ads.

Using these can help you learn more and get better at using Google Hotel Ads.

Wrapping Up

Google Ads can really help your hotel get noticed online.

It allows you to display your hotel to individuals seeking accommodations. We’ve discussed the advantages of using it, the various kinds of ads, how to configure them, and methods to enhance their effectiveness. 

To succeed with Google Ads, continue learning about it, monitor your ad performance, and adjust when necessary. Reach out to experts in Google Ads for guidance. By putting in some effort, you can leverage Google Ads to increase the number of booking rooms at your hotel.