Being Socially Networked Matters in the Hospitality Niche

 “Nearly one-third of social media users have used a mobile app to find good prices for flights and hotels, and 15% have downloaded an app specific to a certain trip, according to a survey by the market research company Lab42.”

Travellers like to be informed before their staycation/vacation. In an age where information is accessed easily, using Social Media tool becomes inevitable. Travellers pull out most of the information readily available in these Social networking sites. It shows that not only do reviews and pictures matter for people to make choices about where they go and stay, but also the companies that focus on travel airlines, hotels, and cruise ships. 72 percent of all social network users access their social networking sites daily while they’re traveling.

As Michel Cassius, CEO of Gekko, a new Facebook-based hotel-booking app, rightly says, “You can’t ignore 750 million people.” (*Courtesy msnnews.com). When the entire world is out there on the net world trying to look up for information, it becomes indispensible for any technology provider to be as much active on the www domain to gain momentum. Hotelogix, a cloud based PMS for a small and mid-segmented hotel industry is available on all the popular Social Media sites. Facebooking, Twitting, Blogging, sharing etc is all a high ranked positioning for Hotelogix to make sure that all its clients/potential clients across the globe is updated instantly.  Constant interaction, updating, exchanging of ideas and getting valuable feedback is what Hotelogix looks for.

How pivotal are these Social Media sites?

More than 80% of international vacationers use their smartphones while abroad. About 70% post photos to a social network while on vacation, and 46% use services like Facebook and Foursquare to check in to restaurants and other places they visit.

Travel Market Research firm, PhocusWright, finds that social networking is one of the most powerful forces driving travel planning today. PhocusWright says that Social Media used by travellers is growing far faster than the travel industry itself. Social platform allows travelers to meet others, discover new destinations and connect with experts a new social network called Touristlink, which allows travellers to not only meet and connect with other travellers around the world but also get answers from experts. With so many travel websites and the connection through these Social networking sites, it also influences the trend in which traveller travels/choses destinations.

With the criticality of Social Media Networking being increasingly understood by hospitality businesses, Hotelogix has ensured that its social media efforts are contemporarily effective and future-ready. Today, Hotelogix’s Social Media Channels help like-minded businesses, industry enthusiasts and hospitality businesses to get connected, creating a robust and progressive social media space. This helps decision makers and property managers like you to remain updated with the latest industry trends, making it easy to imbibe operational wisdom and gain a better insight by presenting/questioning opinions.