Do you want to expand your network, learn everything there is to know about the newest technologies, and have a deeper understanding of the trends in the hotel industry? Then, put some of the remaining hotel trade fairs and events on your schedule for later in the year. These events are fantastic venues for showcasing the unique selling points of your hotel, networking with nearly everyone in the hospitality ecosystem, meeting with industry experts, and interacting with IT vendors to learn about new technological developments.
Why Should a Hotelier Attend Hotel Conferences and Trade Show?
Here are some compelling reasons for going to these trade exhibitions for the hospitality sector.
1. You have the opportunity to personally meet your target market. Picture how invaluable and priceless the information you can gain from them to aid in your upcoming marketing campaigns.
2. Gain further insight into the industry through keynote addresses and panel discussions hosted by professionals in the field.
3. Learn about the newest trends and issues facing the hospitality sector.
4. Boost the awareness and standing of your hotel company.
5. It aids in drawing in corporate travelers, travel agencies, and event coordinators as potential hotel visitors.
6. You can present your hotel's amenities and services to a larger group of people.
7. Engage in direct conversation with suppliers and exhibitors.
8. Look for new company ventures, growth prospects, and alliances.
Now let's examine a few upcoming hotel trade events that you have to go to in the last few months of 2024.
2024's Top Hotel Events, Conferences, & Tradeshows
No Vacancy Hotel and Accommodation Expo
Location: Sydney, Australia
No Vacancy Hotel & Accommodation Expo is the event one must attend if they are part of this industry. Join more than 5,000 professionals who make it their annual pilgrimage to get informed.
Why Attend?
Explore the latest products and services designed to enhance your operations. Stay up-to-date with industry trends and network with fellow professionals.
Equipotel
Location: São Paulo, Brazil
Equipotel celebrates its 60th edition and is now a crucial event for all hoteliers and suppliers throughout Latin America. It is the fair for hotel and catering professionals par excellence.
Why Attend?
Take this unique opportunity to present your hotel to a very targeted audience and keep the valued relations with the professionals in this field.
WTM London
Location: London, UK
As one of the leading events within the hospitality trade, this year WTM London will welcome around 35,000 visitors from more than 184 countries.
Why Attend?
Hear from the most influential leaders in the industry about how they have transformed their businesses. Take inspiration from the latest on-trend products and destinations that will inspire.
Phocuswright Conference
Location: Arizona, USA
With the emphasis on eliciting meaningful discussion and progress, the Phocuswright Conference is something no professional in the travel sphere should miss. Find out what tomorrow will bring as the conference covers the newest market trends.
Why Attend?
Hear from industry leaders, network with key professionals, and stay ahead of the ever-changing travel world.
The Hospitality Show
Location: San Antonio, Texas
This brand-new show is all about giving you new ideas, tools, and resources to make your hotel business even more effective and profitable. It's an unparalleled opportunity to connect with the best in the industry while learning about the products and services that will help your business stay competitive.
Why Attend?
Uncover innovative tools and methodologies that will take operational performance at your hotel to the next level. Network with leading professionals, attend expert sessions, and learn new perspectives on how to reinvent your hotel's bottom line and guest experience.
Travel Tech Asia
Location: Marina Bay Sands, Singapore
Travel Tech Asia is an event no travel professional or technology supplier can afford to miss. It is the perfect platform for hoteliers to comprehend the ways they could gain maximum return on their technology investments, ensuring progress in business.Get the latest innovations from leading industry suppliers and learn about state-of-the-art technologies that will take your property to new heights.
Why Attend?
Meet the industry leaders, explore the latest technology solutions, and learn how to fully leverage technology to enhance your property's performance.
EquipHotel
Location: Paris, France
This year's theme, "Time to Dare," encourages businesses to embrace boldness and innovation.
Why Attend?
Discover new strategies and ideas to make your business stand out. Network with industry leaders, learn from inspiring sessions, and find out how to drive innovation in the hospitality sector.
Tips for Getting the Most Out of Hotel Trade Shows and Conferences
Once you have identified your perfect hotel trade show or conference, here are some key tips to help you maximize this experience. Go to any event knowing what you want to achieve from it, with your own set of goals and success plan.
1. Prepare in Advance
Identify a conference that best fits your hotel's business model. Some things to consider include the following:
• What do you want to achieve?
• What do you think you will be able to do?
• Will your target customer base be there?
• Who is the potential to follow up with?
• How much is your budget for the event?
- Do thorough research.
Research the conference website, inclusive of speakers, sponsors, and exhibitors. Take a look at last year's program to get a good idea of its value and relevance.
- Clearly Define the Course of Action
Are you going to be an attendant or book a stand to present your hotel? Clearly defining your role well in advance enables you to streamline your actions according to your objective.
- Spread the Word About Your Participation
When everything is planned, it is time to announce your participation. Advertise your presence through your social media. If your presence is going to be on a larger scale than just a booth or assigned team, then consider the press release to get the word out.
- Consistent Follow-through
reviewsRemember that contacts often take their time to get back. Give several days both to the organizers and the speakers before follow-up letters or messages.
Key Takeaways:
In a constantly evolving hotel industry, the art of marketing needs to be undertaken strategically. Trade shows and conferences can provide the much-required know-how for improving your hotel enterprise. Stay informed about the latest trends and technologies in the business line, and don't miss your chances via networking, service display, and reviews of vendors. Trade shows and conferences can be really rewarding, provided you go all geared up.