Social media now shapes how guests discover, compare, and book hotels. With more than 70% of adults on at least one platform, it’s a strong place to build your brand and fill rooms. Big chains and OTAs spend heavily here—but you don’t need huge budgets. Independent hotels can win by keeping things simple, consistent, and useful for guests. Whether you already use the best hotel management software or are just getting started, these four moves will help.
Establish a Multi-Platform Presence
Facebook is large, but relying only on one platform limits reach. Instagram is great for short videos and visual stories; Pinterest inspires trip planning; X (Twitter) helps with real-time updates; LinkedIn works well for weddings, corporate bookings, and travel agents. Use each channel for a clear purpose, and keep your Google Business Profile fresh with photos, posts, and quick answers.
Quick platform guide
In practice: Post what guests actually ask for—room views, breakfast, pool, parking, distance to key spots. Keep captions short and direct.
Encourage Crowdsourced Content UGC
Guests trust other guests. Many travelers love posting photos and short clips of their stay. Invite them to tag your handle and use a simple hashtag. Repost the best content (ask permission), and thank them publicly. This keeps your feed fresh and supports Reputation management because real stories feel honest.
Small actions that work
- A table-top sign or QR at check-in: “Share your stay with #StayAt[HotelName]”
- Monthly pick: “Best photo wins Sunday brunch for two”
- A quick DM template: “We love your photo—may we share it on our page?”
During the stay, a Guest services app can help staff capture and resolve small requests fast. Happy, heard guests are more likely to post and leave good reviews.
Invest in Paid Promotion a Little Goes a Long Way
Organic reach is limited. Boosting a few great posts each month helps you reach more people who already know your brand. Use short, clear offers with real visuals, then send people straight to your Web booking engine so they can check dates and prices without extra steps. If you’re shortlisting tools, the same approach applies whether you’re on a top hotel management software stack or keeping things lightweight.
Keep it simple
- Short clips work: sunrise room reveal, breakfast plating, pool moment
- Show inclusions and a price cue: “Weekday package from ₹X, breakfast included”
- Track every link with UTM tags so you can see which post led to bookings
Retarget people who visited your site but didn’t book. A gentle reminder with a limited-time perk often converts.
Connect social with email, search, and your booking flow
Society should not sit alone. Add your handles to confirmation, pre-arrival and post-stay emails. Encourage follows and reviews. Repurpose your best posts into remarketing banners on the Google Display Network so guests see the same offer across channels. Keep the offer name identical everywhere—social, email, and your Web booking engine—to avoid confusion and build trust.
One-minute checklist
- Same promo code and wording across all channels
- Deep links that open your booking page with dates or rate plan pre-selected
- Short forms for enquiries (WhatsApp or web) to reduce drop-offs
How Hotelogix Ties Social to Bookings
Hotelogix helps you connect engagement to real room nights:
- Hotelogix PMS automations: Send post-stay review requests, open service tickets during the stay, and trigger loyalty offers automatically.
- Multi property & CRS with Central reservation office: For hotel groups, route social leads to the right property, share live rates and availability centrally, and see which campaigns convert across locations.
- Keep operations tidy so your team has time to post, reply, and follow up—exactly what the best software for hotel management should enable in practice. If you’re comparing the best hotel management system, look for this “social → booking” handoff.
What to Measure and Where
Tip: Review these numbers every Monday. Keep what works. Drop what doesn’t. Over time, this approach works well no matter if you’re on the best hotel management software today or upgrading later to a best hotel management system.
Closing
Stay practical: show real experiences, post consistently, reply quickly, and make booking easy. With a clear path from post to payment, social media can drive occupancy and repeat business—not just likes.
